The Importance of Tackling Product Knowledge

Here are four rules to keep in mind when it comes to tackling product knowledge as a new sales pro.  

Rule #1: Be obsessed with your product.

Rule #2: Give yourself time to learn your products.

Rule #3: Touch it!

Rule #4: Know your competition’s product.

Your product knowledge can make or break a deal, that’s why it is so important to understand every feature and functionality of your products and why they would be beneficial to your customers. Be obsessed with your product and find a way to separate yourself from the competition. Give yourself time to learn your product, you can and should always be 100% transparent with your customers, if you don’t know something don’t be afraid to let them know you’ll find the information they are looking for. The best way to find out what questions you’ll need to answer on the lot is shadowing the tenured sales pros, they will teach you a TON. During your presentation make sure your customer is engaged. Have them follow you through the demonstration, touching and using every feature you are talking about. Lastly, know your competitor's product as well to give all your customers a true compare/contrast with what they are looking at. Tackle your product knowledge to take your game to the next level!  

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Sources:

http://carsalesprofessional.com/perfect-dealership-and-product-knowledge/

http://carsalesprofessional.com/product-knowledge-for-car-sales/