Prepare Your Team Better

Your Digital Training Page

The Onboardian Digital Playbook is a structured, interactive training resource designed for dealership managers to develop their sales teams inside the training room. It provides a step-by-step, engaging approach to training that goes beyond theory—ensuring real-world application, roleplay practice, and measurable improvement.

How You To Use This!

Step By Step Instructions

01: The Training Video

The "Difficult Customer"

In sales, you will inevitably face difficult customers—those who walk in defensive, confrontational, and ready to challenge you. How you think, feel, and respond in these moments will determine your success.

This video will help you:

Stay in control without escalating tension
Shift customer mindset from defensive to open
Turn skepticism into trust by handling objections the right way
Use proven word tracks to reset the conversation and earn business

You’ll learn how to de-escalate aggressive customers, respond with confidence and conviction, and create an opportunity to win their trust and loyalty—even when they start the conversation not trusting a single word you say.

Wordtrack Audios

Key Takeaways

1.
Customers just want to know you’re listening & actually care. Apologizing doesn’t mean it’s our fault, we do it to help diffuse the situation.
2.
Don’t take it personally & control your emotions. The goal is to gain a customer!
3.
Be confident & believe what you are saying. Your customer will know if you don’t.

Get Started Today

Download the Scorecard

This scorecard is designed to evaluate how well your sales associates apply the skills learned in training when responding to difficult customer interactions. Use it to assess their ability to stay composed, show empathy, and handle objections effectively. Simply check “Yes” or “No” for each question, total the score, and create an action plan for improvement. This tool helps ensure consistent execution and enhances your team's ability to turn tough situations into positive outcomes.

02: Roleplay Testing Scenarios

How Managers Use These Scenarios in Training

Watch the "Instructions" - Explains what scenario and how to respond
Watch Scenario 01 - This is pre-recorded customer scenarios to roleplay with.
Sales Pro Gets 3.2.1 Warning and then responds out loud in training room

Instructions

Scenario 01

Scenario 02

Key Takeaways

1.
Customers just want to know you’re listening & actually care. Apologizing doesn’t mean it’s our fault, we do it to help diffuse the situation.
2.
Don’t take it personally & control your emotions. The goal is to gain a customer!
3.
Be confident & believe what you are saying. Your customer will know if you don’t.