Onboardian Launches to Transform How Auto Dealers Train and Engage Teams

Dealership leaders now able to virtually develop, engage, and retain employees with Onboardian's all-in-one training, coaching, and communication platform

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The Biggest Profit Killer Dealers Still Won’t Talk About

It’s no secret, the automotive business has been struggling for years with low profit margins and employee turnover now hitting an all-time high of 46%. However, dealers are often hesitant to talk about the actual root cause of the issue. Cox Automotive’s 2019 Dealership Staffing Study found, “with an average cost of $10,000 per new hire and an annual turnover rate as high as 67% for sales positions, a dealership with 100 salespeople can lose $670,000 a year…not to mention the knowledge and customer relationships that walk out the door with that employee.”

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Behind the Scenes - On Set

Finally time for lights, camera, action! The actors and team were ready to go despite the early call time and freezing weather. This was our first time ever running a full production set and through a lot of trial and error and a bit of a bumpy start, once we got rolling, we didn’t stop. As new territory as it was, we knew that all the preparation we’d done prior would help us through whatever struggles we faced.

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Onboardian Named Kain Shark Tank Runner-Up

It’s an exciting time at Onboardian as we get closer to our market launch of the auto industry’s first all-in-one training, coaching, and communication platform. Adding to the excitement was not only being invited to participate in Kain Automotive’s 2020 Shark Tank pitch competition, but finishing second among the nine hand-selected companies on November 13, 2020.

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Behind the Scenes - Actor Meeting

A huge part of our applications is the virtual training which consists of training videos and customer role play tests. That’s why we needed to plan a big production with several days of filming and a rotating cast to play customers and sales pros.

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